Why a discount model can spell the end of a brand

Why a discount model can spell the end of a brand

When no-frills real estate brand Purple Bricks launched in Australia three years ago, they announced that they were going to provide a discount option for vendors and claim the position of the ‘Aldi of Real Estate.’ This statement should have raised alarm bells and was a hint that their view of the Australian real estate…

Styling Shorehaven – A Collaboration that Demonstrates the Power of a ‘We’ versus ‘Me’ Marketing Approach

Styling Shorehaven – A Collaboration that Demonstrates the Power of a ‘We’ versus ‘Me’ Marketing Approach

Picture this – a leading prestige estate agent with a vacant waterfront home to sell, a leading interior stylist and a high-end homewares & lifestyle retailer. Three very different businesses with a similar target audience and a shared passion for innovative marketing. The result was ‘Styling Shorehaven’ – a carefully curated evening event that tapped…

Vegans, you have a major marketing problem.

Vegans, you have a major marketing problem.

I still clearly remember the day as a child, at an aunt’s farm, that I saw a chicken being beheaded. I was about 10 and I was so traumatised that I didn’t eat chicken for months. Until then, I’d never really made the connection between cute fluffy baby chickens and the roast chicken that was…

Pink Sheets and Milestone Marketing

Pink Sheets and Milestone Marketing

If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism.  I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced…