Pink Sheets and Milestone Marketing

Pink Sheets and Milestone Marketing

If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism.  I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced…

Why dedicating a portion of your marketing budget to a Customer Experience Study Tour could be the best investment you’ll make.

Why dedicating a portion of your marketing budget to a Customer Experience Study Tour could be the best investment you’ll make.

I was recently running a full day workshop for 70 leading financial advisors. I dedicated the afternoon to innovation and one of the exercises I got them to work on was design their own hypothetical two-week customer experience study tour. The exercise produced some surprising insights and learnings. The scenario I posed to the group…