The simple question that yields $2,000 a day.

The simple question that yields $2,000 a day.

If you’re looking for a great example of a retail channel meeting the changing needs of consumers, look no further than your nearest petrol station. No longer simply an outlet for fuel, petrol stations are now at the pointy end of convenience shopping and as a result, yield the vast majority of their profits from…

Life Stage Marketing – it’s not just for wedding businesses, baby brands and divorce lawyers.

Life Stage Marketing – it’s not just for wedding businesses, baby brands and divorce lawyers.

Facebook’s clever (and slightly creepy) algorithms have obviously worked out that I’m pregnant. In fact, Facebook knew I was pregnant well before I’d announced it publicly. And judging by the specificity of the products and services being marketed to me, Facebook has also determined that I’m in my third trimester. If I suddenly start getting…