5 Ways to be more Customer-Centric

5 Ways to be more Customer-Centric

Customer Centricity – What is it? Many business owners say that their business is customer centric … “We are all about the customer … We put the customer at the heart of everything we do … We put our customers first.” But what does being customer centric actually mean? How do you know if you…

Fiat Swerves off Course with Women

Fiat Swerves off Course with Women

In a throw back to the 1950’s, car company Fiat this week was forced to withdraw their vehicle handbooks, which assumed that drivers would be exclusively male. The booklet, given to owners of new Fiat cars, referred to women as ‘co-pilots’ and suggested that if they were planning to wear short skirts, they should consider…

Is your brand Interested or Interesting?

Is your brand Interested or Interesting?

Six months into my first ‘proper’ marketing job out of university, I was assigned to a national tour around Australia with American marketing guru Jay Abraham. During those ten days or so, I got some invaluable one-on-one time with Jay as we flew from city to city. During those flights he imparted some pearls of…