BOOK REVIEW The Boomerang Effect – Why Being Helpful In Your Marketing Returns More Customers And Makes You More Money By Tim Reid

BOOK REVIEW
The Boomerang Effect – Why Being Helpful In Your Marketing Returns More Customers And Makes You More Money
By Tim Reid

About the Book Most business owners I meet measure the success of their marketing spend by one main metric – new customers or number of fresh leads. But what if the true measure of success — and the path to profits — actually lies with your existing customers? What if there was a way to…

BOOK REVIEW Leadability: The Art of Building Respect, Confidence, Integrity and Trust to Create a Lasting Leadership Legacy.By Rowdy McLean

BOOK REVIEW
Leadability: The Art of Building Respect, Confidence, Integrity and Trust to Create a Lasting Leadership Legacy.
By Rowdy McLean

I consider myself an accidental leader. I started my first business, a marketing agency, at the age of 21. I didn’t mean to. What started as a couple of freelance projects in between jobs grew and grew and before I knew it, I was managing a team of people and having meetings with my accountant…

BOOK REVIEW Tools of Titans – The Tactics, Routines and Habits of Billionaires, Icons and World-Class PerformersBy Tim Ferriss

BOOK REVIEW
Tools of Titans – The Tactics, Routines and Habits of Billionaires, Icons and World-Class Performers
By Tim Ferriss

About the Book The New York Times describes Tim Ferriss as ‘a cross between Jack Welch and a Buddhist Monk.’ For me, he is just a super smart, authentic genius whose endless curiosity on human performance and generosity of spirit make anything he writes worth reading. Ferriss’s 2007 business self help blockbuster The Four Hour…

BOOK REVIEW Focus – Four Fast Easy Strategies for Beating Procrastination ForeverBy Keith Abraham

BOOK REVIEW
Focus – Four Fast Easy Strategies for Beating Procrastination Forever
By Keith Abraham

If you’re anything like me, your plan for 2018 involves resolutions and goals that are big, hairy and audacious. And only one thing stands in the way of them all being achieved: procrastination. In a post-digital age, bright shiny thing syndrome is something that impacts us all. We’re all dealing with information overload and the…