BOOK REVIEW
MOMENTUM – How to BUILD it, KEEP it or GET IT BACK
By Michael McQueen

MOMENTUM - How to BUILD it, KEEP it or GET IT BACK
As a relatively new mum, I know what it feels like to lose and regain momentum (sometimes several times a day). I’ve had to learn how to adapt to a world that I’m much less in control of compared to two years ago and as such, try to maintain a sense of momentum throughout unpredictable but beautiful chaos.
For most of us, maintaining momentum is the key foundation for the productive and successful existence we’re ultimately striving for.
So when one of my favourite humans, Michael Mcqueen released a book on this very topic, I couldn’t wait to jump into it.
Momentum exceeded my expectations; I sailed through it and loved every page. The layout and design are an integral part of why it is so good. I regard Michael as one of the best keynote speakers in the country and he writes just as exceptionally as he communicates on stage. He demonstrates his plethora of skills with contemporary and compelling case studies and backs them all up with solid analysis and research. Published by Wiley, Momentum’s 209 pages (including comprehensive notes and Index) is a text that will retain its relevance for some time and has a permanent place on my office bookshelf.

This book in 200 words

Momentum unfolds in a magically logical way; defining the subject, identifying its enemies and using a blend of high profile and less well known case studies.
McQueen explains that momentum has three specific qualities; it is Generative, Attractive and Protective. He goes on to list the practices that are enemies of momentum, which he numbers five, again linking them to case studies. The list includes the ‘intoxication of success’ and the ‘tyranny of tradition’. One client group in the grips of momentum loss and reflecting on their process said, “we took our eyes off the ball, began infighting and then turned on each other”.
The language in Momentum is precise and catchy; ‘Exposing the negatives at Kodak’ about which one business analyst had described Kodak’s loss of momentum thus, ‘it kept its plane on autopilot until it flew into the side of the mountain’.
Describing momentum and identifying in detail its enemies make up the first half of the book. In McQueen’s own words, the remainder of the book outlines ‘a proactive game plan for building massive and unstoppable momentum”.
The equation which he has created, taught and encouraged for many years is:
Momentum = (Activity + Focus) Consistency. The various merits of this equation are detailed with headings like, Zooming in, Saying no and Pruning back for Focus. They’re too many for me to list here but, believe me, they are on point.

Three Things to Action from this Book

  1. Assess yourself with this useful tool ‘How is your Mojo’. McQueen suggests we should keep a track of our momentum health. He urges clients to regularly take the test (you’ll find it at pp#16). It is part of the consistency aspect of his equation and will give you a tangible and measurable way to assess your mojo.
  2. Dig the well before you get thirsty Citing Pepsi as the case study we read words spoken in the mid-1990s by the company’s former chairman, Wayne Collaway. “Some might argue that we should not tamper with our brands in either image or substance. But we don’t agree. We know that in a fast-paced world, today’s popular brand could be tomorrow’s trivia question”. Despite riding a wave of popularity with their Doritos snack food, in 2005 Pepsi invested $50M to jazz up the brand.
  3. There is a subtle but significant difference between being in a groove and being in a rut. McQueen takes the reader through a polished analysis of both the bondage and strength of bureaucracy. It has been repeatedly proven that the longer an organisation exists the more bureaucratic and inefficient it can become. The examples provided in this section of the book are compelling and excellent examples for comparing with 21st Century circumstances.

    Momentum is a masterful and inspiring read full of insight from the real world of business. Kickstart your momentum by rushing to get a copy. You’ll find the way here.

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