The simple question that yields $2,000 a day.

If you’re looking for a great example of a retail channel meeting the changing needs of consumers, look no further than your nearest petrol station. No longer simply an outlet for fuel, petrol stations are now at the pointy end of convenience shopping and as a result, yield the vast majority of their profits from…

Life Stage Marketing – it’s not just for wedding businesses, baby brands and divorce lawyers.

Facebook’s clever (and slightly creepy) algorithms have obviously worked out that I’m pregnant. In fact, Facebook knew I was pregnant well before I’d announced it publicly. And judging by the specificity of the products and services being marketed to me, Facebook has also determined that I’m in my third trimester. If I suddenly start getting…

What the Census data release isn’t telling us about the ‘Average’ Australian

Yesterday the Australian Bureau of Statistics released their first insights from the 2016 Census, revealing a detailed profile on the ‘average’ Australian. And as an individual who ticks around 70% of these boxes, I feel well qualified to provide some commentary. Sidenote – when did I become so ‘average’? According to the ABS, the typical…

5 Ways to be more Customer-Centric

Customer Centricity – What is it? Many business owners say that their business is customer centric … “We are all about the customer … We put the customer at the heart of everything we do … We put our customers first.” But what does being customer centric actually mean? How do you know if you…