5 Ways to be more Customer-Centric

Customer Centricity – What is it? Many business owners say that their business is customer centric … “We are all about the customer … We put the customer at the heart of everything we do … We put our customers first.” But what does being customer centric actually mean? How do you know if you…

Fiat Swerves off Course with Women

In a throw back to the 1950’s, car company Fiat this week was forced to withdraw their vehicle handbooks, which assumed that drivers would be exclusively male. The booklet, given to owners of new Fiat cars, referred to women as ‘co-pilots’ and suggested that if they were planning to wear short skirts, they should consider…