Amanda’s latest book, Selling to Women: Ten Tools for Attracting, Retaining and Optimising a Loyal Female Customer Base, is an essential handbook for anyone in professional services. It delivers ten powerful strategies for attracting, retaining and optimising a loyal female customer base.
Why women are 5-10 times more likely to become your advocates
The science of client advocacy and how to harness it
Simple, cost effective strategies for turning satisfied clients into raving fans for your business … and more
This is an essential handbook for anyone in financial or professional services. It’s full of great facts and tips on how to target and successfully sell to the undervalued female market. This is a MUST READ!
Sarah Fisher, Austwide Insurance Brokers