How to Spark Passion, Earn Loyalty, and Build a Movement Around Your Brand
In today’s noisy marketplace, advertising can only go so far, but a single enthusiastic customer can reach thousands. The most successful brands are not just chasing sales. They are building armies of advocates who share, recommend, and promote their experiences without being asked.
This keynote dives deep into the art and science of advocacy, why it happens, how to inspire it, and how to design customer journeys that naturally lead to it. Packed with real-life examples, interactive exercises, and simple tools, this is an energising and practical session that shows you how to turn happy customers into your most powerful growth engine.
Key Takeaways & Topics Covered
1. The Advocacy Advantage
- Why advocacy drives higher conversion and lower acquisition costs than any other marketing channel
- The difference between loyalty and advocacy, and why one does not automatically lead to the other
2. Mapping the “Moments That Matter”
- How to identify the exact points in your customer journey that trigger sharing, referrals, and recommendations
- Turning these moments into repeatable, scalable brand experiences
3. The Psychology of Sharing
- Why people talk about certain brands and not others
- How to give customers stories worth telling and make it easy for them to tell them
4. Designing Advocacy Loops
- How to reward and recognise advocates without making it feel transactional
- Leveraging user-generated content, reviews, and social proof to fuel organic growth
5. Advocacy in the Age of AI
- How AI tools can identify potential advocates, track advocacy impact, and personalise engagement strategies
- Practical, low-cost ways to amplify customer voices at scale
The Experience
This is a fast-paced, interactive session designed to spark creativity and action. Participants will walk away with:
- A clear strategy for building advocacy into the DNA of their customer experience
- Tools and templates to identify, activate, and reward advocates
- Inspiration and examples from brands that have turned customer passion into unstoppable growth
By the end of the keynote, your audience will know exactly how to transform everyday customers into loyal ambassadors and turn word-of-mouth into a deliberate, scalable growth strategy.
