Earlier this month, two of my favourite fashion brands made major public announcements. David Lawrence, an iconic Australian fashion retailer established in 1978, announced that receivers had been appointed, with the immediate future of its 52 stores, 11 outlets and...
Filtered Date: February, 2017
Why this year’s Super Bowl ads were different (and what marketers can learn from them).
Just like the game itself, this year’s Super Bowl ads had some surprises, and weren’t short on entertainment. The decision to advertise during the Super Bowl is not an insignificant one for even the biggest brands. A single 30-second spot comes with a $5 million...