20 Questions Name * Business * 1. What prompted you to start your business? 2. Why does your business need to exist? 3. What would happen if your business didn’t exist? 4. What is unique about your brand? 5. Describe your ideal client / clients? 6. What are their problems? 7. How do you solve them? 8. How do you solve these problems - in one word? 9. Who is your competition? 10. What’s good about them? 11. What isn’t? 12. Why should your clients engage you and not your competition? 13. If a client was describing you to a friend or colleague, what do you think they might say? 14. What negative things might people say about you? 15. What do you want people / clients to say about you when you’re not in the room? 16. If your brand was a personality how would you describe it? 17. What achievement in your business are you most proud of? 18. Describe where you’d like your business to be in 12 months time? 19. What are the things that will potentially prevent you from getting there? 20. If you had a magic wand, what would your business look like in the next 90 days?