Winning the Hearts and Minds of Your Consumer of Tomorrow Before Your Competitors Do
The consumer of 2030 is already here. They are researching you before you know they exist, trusting strangers over brands, paying a premium for values and switching the moment an experience falls short of the best one they had last week. The businesses that will win the next five years are not waiting to see how consumers change. They are getting ahead of it.
In this high-energy, insight-packed keynote, Consumer Futurist Amanda Stevens unpacks the five seismic shifts reshaping how consumers think, buy and stay loyal between now and 2030. Drawing on the Towards 2030 Consumer Intelligence Report, this session decodes what is changing, why it matters for your sector and exactly what to do about it.
No crystal ball, no jargon and no trend-spotting for its own sake. Just the evidence, the implications and a practical roadmap your team can start acting on the moment they leave the room.
Key Takeaways & Topics Covered
1. The Trust Recession
- Why trust in institutions, brands and advertising is at historic lows, and how consumers now decide who to believe
- How to rebuild trust through transparency, proof and radical consistency rather than louder marketing
2. The Values Premium
- Why consumers are increasingly paying more for brands that stand for something, and where the line sits between purpose and performative
- How to identify the values your customers actually care about and embed them in the experience, not just the messaging
3. The Invisible Economy
- How AI, automation and predictive technology are making buying decisions before the customer consciously makes them
- What it means to be chosen by algorithms as well as humans, and how to design for both without losing the human touch
4. The Experience Gap
- Why customer expectations are rising faster than most businesses can keep up, and how the best experience anywhere becomes the benchmark everywhere
- How to find and close the gaps between what you promise and what your customer actually feels
5. The Great Handover
- How the transfer of wealth, influence and buying power to new generations is rewriting the rules of loyalty
- What Gen Z, Millennials and Gen Alpha expect from brands, and how to serve them without alienating the customers you already have
Putting It Into Practice: The 6C Framework
Every shift is paired with the 6C Framework (Curiosity, Commonality, Customisation, Celebration, Ceremony, Community), giving your team a repeatable way to turn every insight into action and win the consumer of tomorrow through radical customer obsession.
The Experience
This is not a trends lecture. It is a fast-moving, story-rich session that blends global research with real-world case studies and moments that get the room talking. It can be customised to your sector, with insights drawn from the Towards 2030 reports across real estate, finance, retail, insurance, luxury, health and fitness, franchise, and travel and tourism. Participants will leave with:
- A clear picture of who their customer will be in 2030 and how they will make decisions
- A practical framework to future-proof their customer experience, one shift at a time
- The confidence to make bold decisions now rather than react later
By the end of the keynote, your audience will stop seeing the future as something that happens to them and start seeing it as something they can shape, starting Monday morning.
