2020/2021 was a period in history unlike anything seen before. And it's not only proving to be a catalyst for how we live, work, travel and interact, but it has permanently altered the way we shop and form brand relationships.
How consumers purchased changed. Household expenditure that would traditionally be spent on travel and entertaining was redirected into other categories – some obvious, some surprising.
The acceleration of online shopping saw the e-commerce sector grow at 10 times the rate of the traditional retail market, a surge that doesn’t seem to be contracting.
The pandemic also triggered a reshuffle in consumer priorities, with a greater focus on sustainability, quality, milestones, the planet, wellness, learning, community, convenience and immediacy.
2022 is your chance to create a long term, competitive advantage by staying focused on the horizon and having a blueprint for building customer relationships in this new world.