Contact information

1. Collateral Type (e.g . flyer, infograph, logo, workbook, brochure, stationery, powerpoint presentation)

2. Size (e.g. A4, A5, DL etc.)

3. Number of Pages

4. Used for (e.g. print, online etc.)

5. Target Market

6. Focus (e.g. brand awareness )

7. Inclusions & Copy (e.g. colours to be used)

8. Describe three emotions to want people to feel when they view this collateral.

9. Design Specification (if you don’t have brand guidelines)

10. Typography (fonts style to be used)

11. Colour Palettes

12. Rules of wording

13. Image style and use

14. What are the “Non Negotiable” elements of this design?

15. What things must appear and cannot be changed?

16. Assets (logo, images, taglines etc.)

17. Copy

18. CTA