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1. Overview of video (Where will this be seen?)

2. What are your objectives for the video?

3. Who are your target audience?

4. Competition (Who are you competing with?)

5. What is the message of this video?

6. What is the tone of the video? (e.g. funny, sincere, etc)

7. Do you have any references as to what you’d like the video to look like?

8. Video script