Getting ready for MASTERCLASS
on August 22.

Please complete the following short questionnaire. Your answers will help form and refine content for the Masterclass and ensure you get the most out of the day

First Name

Last Name

Business Name

  1. 1. What do you love about being a jeweller?

  2. 2. What’s your biggest challenge in business right now?

  3. 3. What is unique about your business?

  4. 4. Describe your ideal customer:

  5. 5. What are their problems?

  6. 6. How do you solve them?

  7. 7. If a customer was describing you to a friend or colleague, what do you think they might say?

  8. 8. What do you need most help with in regards to marketing?

  9. 9. How are you attracting new customers?

  10. 10. What are customers spending with you on average, per transaction

  11. 11. Do you communicate with your customers regularly?


  12. 12. Do you have a referral program?


  13. 13. If you had a magic wand, what would your business look like today?