insights

Stalked your customers on social media lately? As creepy as the suggestion sounds, it might be the key to turning them into raving fans. My good friend Mariella recently checked in to the Old Clare Hotel in Melbourne. On her bedside table was a framed picture of her...

If you’re looking for a great example of a retail channel meeting the changing needs of consumers, look no further than your nearest petrol station. No longer simply an outlet for fuel, petrol stations are now at the pointy end of convenience shopping and as a result,...

On the morning of Saturday, May 6, I woke around 7am and lay in bed, composing a mental checklist of everything I needed to do to prepare for my baby shower later that day. I’d recently hit my third trimester and after a difficult early pregnancy, I was excited to be...

Facebook’s clever (and slightly creepy) algorithms have obviously worked out that I’m pregnant. In fact, Facebook knew I was pregnant well before I’d announced it publicly. And judging by the specificity of the products and services being marketed to me, Facebook has...

Yesterday the Australian Bureau of Statistics released their first insights from the 2016 Census, revealing a detailed profile on the ‘average’ Australian. And as an individual who ticks around 70% of these boxes, I feel well qualified to provide some commentary....