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Vegans, you have a major marketing problem.

Vegans, you have a major marketing problem.

I still clearly remember the day as a child, at an aunt’s farm, that I saw a chicken being beheaded. I was about 10 and I was so traumatised that I didn’t eat chicken for months. Until then, I’d never really made the connection between cute fluffy baby chickens and...

Pink Sheets and Milestone Marketing

Pink Sheets and Milestone Marketing

If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism.  I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart,...

Counting Curls How Mindfulness Drives Innovation

Counting Curls
How Mindfulness Drives Innovation

One of my favourite things to do is to sit and count my son Ollie’s curls. He has beautiful springy golden curls and depending on the humidity level, he has anywhere between 18 and 32 curls. I’ll sometimes sit with him for an hour or more, twirling and counting his...