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My five-step December planning process for an EPIC 2019
Step 1: Reflect on the year I start with three key questions What worked well? What was the game-changer or breakthrough? What didn’t work? I like to do a general brainstorm on everything that I think went well with my business. Anything from speaking engagements that...
The gift of a major health scare.
Last Monday I went to see my GP about a pain in my back and shoulder that had recently spread to my ribs. I’d had the pain on and off for nearly a month and while my weekly massage helped, the pain relief was only temporary and I was waking up with chest pain and more...
Why dedicating a portion of your marketing budget to a Customer Experience Study Tour could be the best investment you’ll make.
I was recently running a full day workshop for 70 leading financial advisors. I dedicated the afternoon to innovation and one of the exercises I got them to work on was design their own hypothetical two-week customer experience study tour. The exercise produced some...
The explosion of the ‘kit economy’ and how you can be a part of it
When Betty Crocker introduced its first cake mix in 1947, the company was sure it would be an instant success. Instead of spending hours making a cake from scratch, consumers only had to rip to the top off the Betty Crocker cake mix package, add water and bake. The...
BOOK REVIEW
WINGING IT
by Emma Isaacs
Emma Isaacs is a force of nature. She’s a serial entrepreneur and is best known as the Founder and Global CEO of Business Chicks, Australia’s largest community for women. I remember when I first got to know Emma many years ago at a luncheon. That night I sent her a...