RADICAL CUSTOMER OBSESSION
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What if customer experience became your biggest competitive advantage?
In a world of endless choice, rising expectations, and vanishing attention spans, good customer service just doesn’t cut it anymore. Customers don’t just want to be served. They want to be seen, heard, understood and championed. This book is your blueprint for delivering unforgettable customer experiences—the kind that create loyalty, love, and lifelong advocates.
In Radical Customer Obsession, customer experience expert and keynote speaker Amanda Stevens delivers a gamechanging approach to building brands people don’t just buy from, but believe in. This isn’t about metrics. It’s about movement. Not about service, but about connection, culture, and emotional equity.
Whether you’re a solo entrepreneur, the leader of a fast-growing franchise, part of a legacy brand reimagining your future, or a leader heading up a customer experience transformation project in a large organisation, this book will show you how to:
- Turn customers into your most powerful marketing force
- Design rituals, systems and moments that drive loyalty
- Shift from transactional to transformational experiences
- Embed customer obsession into your business DNA
If you care about your customers, this book will show you how to make them care about you.
