MILESTONE MARKETING

Since the start of covid, we all missed out on milestone moments with friends and loved ones … birthdays, engagements, weddings, christenings and even funerals. In fact each of us missed out on 4.5 on average. Collectively, that’s over 100 million milestones … just in Australia. Now that we’re back together and celebrating again, it’s an opportunity for brands to connect with the consumer of 2022 via milestone marketing.