Filtered Date: June, 2015

The Power of the ‘Concierge Effect’

The Power of the ‘Concierge Effect’

I visit my local Officeworks a few times a week on average. I've been known to spend hours in-store and sometimes lose my mind (and all sense of original shopping purpose) in that store. Officeworks is, for a small business owner, the equivalent of Bunnings for a...

How Increased Engagement Leads to Increased Sales.

How Increased Engagement Leads to Increased Sales.

I recently purchased a new knife. Not just any knife — an authentic Japanese Chef’s knife. Hand-made in Japan, it's constructed with over 44 carefully folded layers of steel. But I didn’t buy this knife. It was sold to me. In fact truth be told, I didn’t need this...