I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room. Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me for my loyalty.  I made my way up to…

Earlier this month I was part of an experiment. It was risky and had it not worked, it would have been a train wreck. The client was the Professional Conference Organisers Association (PCOA). 300 of the country’s best professional conference organisers. A pretty risky audience to experiment on.  But taking the conference theme ‘Anything is…

We’re 30 days out from a new year and a new decade. I don’t know about you but I plan on making 2020 a year of EPIC achievement, EPIC health and EPIC experiences. Having an EPIC 2020 sets you up for an EPIC decade and as they say, victory loves preparation. So here are 10…