Filtered Date: November, 2000

Finding contentment in the Winter of our Discontent

Finding contentment in the Winter of our Discontent

Hey there The Winter of our Discontent was prolific author John Steinbeck's last novel, published in 1961. The title comes from the first two lines of William Shakespeare's Richard III: "Now is the winter of our discontent / Made glorious summer by this sun of York"....

Are you ignoring your secondary and peripheral purchasers?

Are you ignoring your secondary and peripheral purchasers?

The front of my home is framed by a massive old ghost gum tree. It’s a distinctive feature of the house but due to its size it needs an annual visit from the tree doctor to trim wayward sections and remove any dead and potentially dangerous branches. This is an almost...

Everything you do is Marketing

Everything you do is Marketing

I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room. Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me...

The Discomfort and Rewards of Innovation

The Discomfort and Rewards of Innovation

Earlier this month I was part of an experiment. It was risky and had it not worked, it would have been a train wreck. The client was the Professional Conference Organisers Association (PCOA). 300 of the country’s best professional conference organisers. A pretty risky...