About the Book Most business owners I meet measure the success of their marketing spend by one main metric – new customers or number of fresh leads. But what if the true measure of success — and the path to profits — actually lies with your existing customers? What if...
Merci. Graci. Danke. Arigato. Grazie. However you say it, ‘thank you’ is one of the effective tools in business. With over 60% of consumers citing ‘indifference’ as the reason they leave a brand or shop around, a simple program to reward, recognise and express...
I consider myself an accidental leader. I started my first business, a marketing agency, at the age of 21. I didn’t mean to. What started as a couple of freelance projects in between jobs grew and grew and before I knew it, I was managing a team of people and having...
I’m amazed at how many businesses spend a lot of money measuring customer satisfaction. I see brands big and small assessing and evaluating how ‘satisfied’ their customers are. And it literally makes me scratch my head. Just recently I was asked to complete a survey...
About the Book The New York Times describes Tim Ferriss as ‘a cross between Jack Welch and a Buddhist Monk.’ For me, he is just a super smart, authentic genius whose endless curiosity on human performance and generosity of spirit make anything he writes worth reading....
