Earlier this month, two of my favourite fashion brands made major public announcements. David Lawrence, an iconic Australian fashion retailer established in 1978, announced that receivers had been appointed, with the immediate future of its 52 stores, 11 outlets and...
Just like the game itself, this year’s Super Bowl ads had some surprises, and weren’t short on entertainment. The decision to advertise during the Super Bowl is not an insignificant one for even the biggest brands. A single 30-second spot comes with a $5 million...
Grocery shopping aside, if you think back to the last 10 items you purchased, you will probably have mixed feelings. Some items you will recall with a sense of pure satisfaction, some you will struggle to remember and some will just fill you with dread and regret....
Customer Centricity – What is it? Many business owners say that their business is customer centric … “We are all about the customer … We put the customer at the heart of everything we do … We put our customers first.” But what does being customer centric actually...
One of the very first cooking shows on television was The Two Fat Ladies. For 24 episodes between 1996 and 1999 — long before the sophistication of Masterchef, My Kitchen Rules and the other contrived cooking shows that now pervade free to air television, Clarissa...
