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Want to be famous for your service? Start by making your customers the stars.
It’s been a busy few weeks of speaking for me and at 22 weeks pregnant, I’ve had to re-think my on-stage wardrobe a little. OK … a lot. In fact, not one of my usual speaking outfits fit me any more. So off to Myer I went a few Saturdays ago to explore some new...
The Tale of Two Retailers and the Rise of Indie Brands
Earlier this month, two of my favourite fashion brands made major public announcements. David Lawrence, an iconic Australian fashion retailer established in 1978, announced that receivers had been appointed, with the immediate future of its 52 stores, 11 outlets and...
Why this year’s Super Bowl ads were different (and what marketers can learn from them).
Just like the game itself, this year’s Super Bowl ads had some surprises, and weren’t short on entertainment. The decision to advertise during the Super Bowl is not an insignificant one for even the biggest brands. A single 30-second spot comes with a $5 million...
Why We Buy: The Science of Impulse Purchasing
Grocery shopping aside, if you think back to the last 10 items you purchased, you will probably have mixed feelings. Some items you will recall with a sense of pure satisfaction, some you will struggle to remember and some will just fill you with dread and regret....
5 Ways to be more Customer-Centric
Customer Centricity – What is it? Many business owners say that their business is customer centric … “We are all about the customer … We put the customer at the heart of everything we do … We put our customers first.” But what does being customer centric actually...
