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Bringing Social Media to Life: The Tweeting Pothole
Think the roads in your town are bad? Just wait till you see the streets of Panama City, Panama. Despite the fact that the city has experienced a huge amount of growth in the past few years and is developing at a breakneck pace, many of its older roadways have been...
The Power of the ‘Concierge Effect’
I visit my local Officeworks a few times a week on average. I've been known to spend hours in-store and sometimes lose my mind (and all sense of original shopping purpose) in that store. Officeworks is, for a small business owner, the equivalent of Bunnings for a...
How Increased Engagement Leads to Increased Sales.
I recently purchased a new knife. Not just any knife — an authentic Japanese Chef’s knife. Hand-made in Japan, it's constructed with over 44 carefully folded layers of steel. But I didn’t buy this knife. It was sold to me. In fact truth be told, I didn’t need this...
Is Subjectivity Creeping into Your Business?
My team and I have recently launched a review program for retail businesses. It involves analysing the business across 18 areas, with mystery shopping, an internal review and a full analysis of their marketing materials. We then present the findings in an interactive...
Four simple, proven ways to get free publicity for your business
I’ve known Kim Jones and her family for nearly two decades. Kim’s mother, Di, founded one of Sydney’s most successful premium boutique real estate agencies, Di Jones Real Estate, located in Sydney’s Eastern Suburbs, in 1992. Kim took over the reigns of the business 11...