I was recently running a full day workshop for 70 leading financial advisors. I dedicated the afternoon to innovation and one of the exercises I got them to work on was design their own hypothetical two-week customer experience study tour. The exercise produced some...
When Betty Crocker introduced its first cake mix in 1947, the company was sure it would be an instant success. Instead of spending hours making a cake from scratch, consumers only had to rip to the top off the Betty Crocker cake mix package, add water and bake. The...
Emma Isaacs is a force of nature. She’s a serial entrepreneur and is best known as the Founder and Global CEO of Business Chicks, Australia’s largest community for women. I remember when I first got to know Emma many years ago at a luncheon. That night I sent her a...
On Friday I was privileged to present the opening keynote at the Fernwood Fitness national conference. 300 passionate franchisees were in the room to hear the latest research and insights on today’s consumer – specifically their target customer, Australian women. I...
