I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room. Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me...
Earlier this month I was part of an experiment. It was risky and had it not worked, it would have been a train wreck. The client was the Professional Conference Organisers Association (PCOA). 300 of the country’s best professional conference organisers. A pretty risky...
We’re 30 days out from a new year and a new decade. I don’t know about you but I plan on making 2020 a year of EPIC achievement, EPIC health and EPIC experiences. Having an EPIC 2020 sets you up for an EPIC decade and as they say, victory loves preparation. So here...
