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Filtered Date: November, 2000

Are you picking up seaweed?

Are you picking up seaweed?

Last week I was in Boracay, in the Philippines, for our annual kickoff with our team there. We held our event at The Mövenpick—a stunning property right on the white, powdery sands of northern Boracay. With a two-hour time difference between Brisbane and Boracay, I...

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The word of the year and the warning for brands.

The word of the year and the warning for brands.

The Macquarie Dictionary’s word of the year has been announced and it might have summed up the brand trust crisis currently unfolding across multiple industries, particularly those facing digital disruption. Enshittification. Yes, ‘enshittification’ is the word of the...

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The five second strategy for making your customers feel good.

The five second strategy for making your customers feel good.

Yesterday my husband and I took our young son Ollie to Wet'n Wild, a waterslide park at the Gold Coast. We bought fast passes and over the course of a few hours Chris and Ollie got to indulge their inner thrill seekers with a continuous rides on waterslides that make...

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