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How does your business rate on the gratitude scale?
Merci. Graci. Danke. Arigato. Grazie. However you say it, ‘thank you’ is one of the effective tools in business. With over 60% of consumers citing ‘indifference’ as the reason they leave a brand or shop around, a simple program to reward, recognise and express...
BOOK REVIEW
Leadability: The Art of Building Respect, Confidence, Integrity and Trust to Create a Lasting Leadership Legacy.
By Rowdy McLean
I consider myself an accidental leader. I started my first business, a marketing agency, at the age of 21. I didn’t mean to. What started as a couple of freelance projects in between jobs grew and grew and before I knew it, I was managing a team of people and having...
Why Measuring Customer Satisfaction maybe a Waste of Time and Money
I’m amazed at how many businesses spend a lot of money measuring customer satisfaction. I see brands big and small assessing and evaluating how ‘satisfied’ their customers are. And it literally makes me scratch my head. Just recently I was asked to complete a survey...
BOOK REVIEW
Tools of Titans – The Tactics, Routines and Habits of Billionaires, Icons and World-Class Performers
By Tim Ferriss
About the Book The New York Times describes Tim Ferriss as ‘a cross between Jack Welch and a Buddhist Monk.’ For me, he is just a super smart, authentic genius whose endless curiosity on human performance and generosity of spirit make anything he writes worth reading....
BOOK REVIEW
Selfish, Scared and Stupid
by Dan Gregory and Kieren Flanagan
It’s time to take the pink Barbie glasses off, quit the rainbow unicorn memes and positive thinking and see humans for what they really are – selfish, scared and stupid. About the Book As someone who formally studied marketing and has informally studied human...
