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BOOK REVIEW
The Boomerang Effect – Why Being Helpful In Your Marketing Returns More Customers And Makes You More Money
By Tim Reid
About the Book Most business owners I meet measure the success of their marketing spend by one main metric – new customers or number of fresh leads. But what if the true measure of success — and the path to profits — actually lies with your existing customers? What if...
How does your business rate on the gratitude scale?
Merci. Graci. Danke. Arigato. Grazie. However you say it, ‘thank you’ is one of the effective tools in business. With over 60% of consumers citing ‘indifference’ as the reason they leave a brand or shop around, a simple program to reward, recognise and express...
BOOK REVIEW
Leadability: The Art of Building Respect, Confidence, Integrity and Trust to Create a Lasting Leadership Legacy.
By Rowdy McLean
I consider myself an accidental leader. I started my first business, a marketing agency, at the age of 21. I didn’t mean to. What started as a couple of freelance projects in between jobs grew and grew and before I knew it, I was managing a team of people and having...
Why Measuring Customer Satisfaction maybe a Waste of Time and Money
I’m amazed at how many businesses spend a lot of money measuring customer satisfaction. I see brands big and small assessing and evaluating how ‘satisfied’ their customers are. And it literally makes me scratch my head. Just recently I was asked to complete a survey...
BOOK REVIEW
Tools of Titans – The Tactics, Routines and Habits of Billionaires, Icons and World-Class Performers
By Tim Ferriss
About the Book The New York Times describes Tim Ferriss as ‘a cross between Jack Welch and a Buddhist Monk.’ For me, he is just a super smart, authentic genius whose endless curiosity on human performance and generosity of spirit make anything he writes worth reading....
