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What 8 Weeks in Hospital taught me about the Customer Experience
On the morning of Saturday, May 6, I woke around 7am and lay in bed, composing a mental checklist of everything I needed to do to prepare for my baby shower later that day. I’d recently hit my third trimester and after a difficult early pregnancy, I was excited to be...
Life Stage Marketing – it’s not just for wedding businesses, baby brands and divorce lawyers.
Facebook’s clever (and slightly creepy) algorithms have obviously worked out that I’m pregnant. In fact, Facebook knew I was pregnant well before I’d announced it publicly. And judging by the specificity of the products and services being marketed to me, Facebook has...
What the Census data release isn’t telling us about the ‘Average’ Australian
Yesterday the Australian Bureau of Statistics released their first insights from the 2016 Census, revealing a detailed profile on the ‘average’ Australian. And as an individual who ticks around 70% of these boxes, I feel well qualified to provide some commentary....
Want to be famous for your service? Start by making your customers the stars.
It’s been a busy few weeks of speaking for me and at 22 weeks pregnant, I’ve had to re-think my on-stage wardrobe a little. OK … a lot. In fact, not one of my usual speaking outfits fit me any more. So off to Myer I went a few Saturdays ago to explore some new...
The Tale of Two Retailers and the Rise of Indie Brands
Earlier this month, two of my favourite fashion brands made major public announcements. David Lawrence, an iconic Australian fashion retailer established in 1978, announced that receivers had been appointed, with the immediate future of its 52 stores, 11 outlets and...
