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What’s your 3 x 3 x 3?
A few weeks ago I was in Bangkok, working with Hire a Hubby, one of the country’s fastest-growing franchise groups. Over three days I presented a keynote, facilitated an interactive marketing workshop and hosted a best-practice panel — my favourite combination for a...
Time to Say Goodbye?
The Five Things in your Business That Might be Holding you Back.
Ciao. Adios. Au Revior. Aloha, Sayonara. Goodbye is sometimes the hardest word to say because it often means letting go of something for good. It could be a relationship we know isn’t right, a habit we know isn’t healthy or a situation we’ve let go for too long. But...
Why a discount model can spell the end of a brand
When no-frills real estate brand Purple Bricks launched in Australia three years ago, they announced that they were going to provide a discount option for vendors and claim the position of the ‘Aldi of Real Estate.’ This statement should have raised alarm bells and...
Why Collaborating is better than Competing – even with your Competitors.
Right now the competition for a share of Australia’s charity dollar has never been greater. There are now more than 54,000 registered charities in Australia, all vying for a slice of the altruistic nature of the Australian public. We’re bombarded with not-for-profit...
Styling Shorehaven – A Collaboration that Demonstrates the Power of a ‘We’ versus ‘Me’ Marketing Approach
Picture this – a leading prestige estate agent with a vacant waterfront home to sell, a leading interior stylist and a high-end homewares & lifestyle retailer. Three very different businesses with a similar target audience and a shared passion for innovative...
