Filtered Date: March, 2015

Is Subjectivity Creeping into Your Business?

Is Subjectivity Creeping into Your Business?

My team and I have recently launched a review program for retail businesses. It involves analysing the business across 18 areas, with mystery shopping, an internal review and a full analysis of their marketing materials. We then present the findings in an interactive...

Four simple, proven ways to get free publicity for your business

Four simple, proven ways to get free publicity for your business

I’ve known Kim Jones and her family for nearly two decades. Kim’s mother, Di, founded one of Sydney’s most successful premium boutique real estate agencies, Di Jones Real Estate, located in Sydney’s Eastern Suburbs, in 1992. Kim took over the reigns of the business 11...

Copycat Competitors and Twitter Trolls: My Week in Review

Copycat Competitors and Twitter Trolls: My Week in Review

For the past few months I’ve been working on an exciting new online training program for the hair and beauty industry, Retailing Rockstar. The response to the launch has been phenomenal because there’s nothing like it anywhere in the world. Resisting the urge to keep...