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Focus – Four Fast Easy Strategies for Beating Procrastination Forever
By Keith Abraham
If you’re anything like me, your plan for 2018 involves resolutions and goals that are big, hairy and audacious. And only one thing stands in the way of them all being achieved: procrastination. In a post-digital age, bright shiny thing syndrome is something that...
Collaborate With Your Competitors? Not as crazy as it sounds…
I’m incredibly fortunate that I’m in an industry that is tight knit, supportive and collaborative. In fact, some of my closest friends, Keith Abraham, Tim Reid, Tim Longhurst and Julie Cross are also fellow speakers (and essentially, competitors). But rather than...
An open letter to the retailers of Australia: It’s not me, it’s you.
This is an open letter to the retailers of Australia – small independents, franchise formats and the big brands with hundreds of stores, head office management and venture capital ownership. This long weekend I had 5 retail interactions that ranged from poor to...
Leveraging Digital Media to Curate Analogue Customer Experiences
Stalked your customers on social media lately? As creepy as the suggestion sounds, it might be the key to turning them into raving fans. My good friend Mariella recently checked in to the Old Clare Hotel in Melbourne. On her bedside table was a framed picture of her...
The simple question that yields $2,000 a day.
If you’re looking for a great example of a retail channel meeting the changing needs of consumers, look no further than your nearest petrol station. No longer simply an outlet for fuel, petrol stations are now at the pointy end of convenience shopping and as a result,...
