insights

One of the very first cooking shows on television was The Two Fat Ladies. For 24 episodes between 1996 and 1999 — long before the sophistication of Masterchef, My Kitchen Rules and the other contrived cooking shows that now pervade free to air television, Clarissa...

Delivering a great customer experience isn’t just about your customers feeling good and becoming your brand advocates. The link between a better customer experience and increased revenues is undeniable — for most businesses, customer referral is the cheapest form of...

In a throw back to the 1950’s, car company Fiat this week was forced to withdraw their vehicle handbooks, which assumed that drivers would be exclusively male. The booklet, given to owners of new Fiat cars, referred to women as ‘co-pilots’ and suggested that if they...

On Sunday evening, Australia's hotly-contested Federal Election Campaign took an interesting turn, with Prime Minister Malcolm Turnbull releasing an emotional tribute to his late father. In the 79-second video, posted exclusively on social media, Malcolm shares a...

Six months into my first ‘proper’ marketing job out of university, I was assigned to a national tour around Australia with American marketing guru Jay Abraham. During those ten days or so, I got some invaluable one-on-one time with Jay as we flew from city to city....