Delivering a great customer experience isn’t just about your customers feeling good and becoming your brand advocates. The link between a better customer experience and increased revenues is undeniable — for most businesses, customer referral is the cheapest form of...
Filtered Date: June, 2016
Fiat Swerves off Course with Women
In a throw back to the 1950’s, car company Fiat this week was forced to withdraw their vehicle handbooks, which assumed that drivers would be exclusively male. The booklet, given to owners of new Fiat cars, referred to women as ‘co-pilots’ and suggested that if they...
Are you Ready to Show your Softer Side? The Power of Human-Based Storytelling.
On Sunday evening, Australia's hotly-contested Federal Election Campaign took an interesting turn, with Prime Minister Malcolm Turnbull releasing an emotional tribute to his late father. In the 79-second video, posted exclusively on social media, Malcolm shares a...