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Four simple, proven ways to get free publicity for your business
I’ve known Kim Jones and her family for nearly two decades. Kim’s mother, Di, founded one of Sydney’s most successful premium boutique real estate agencies, Di Jones Real Estate, located in Sydney’s Eastern Suburbs, in 1992. Kim took over the reigns of the business 11...
Copycat Competitors and Twitter Trolls: My Week in Review
For the past few months I’ve been working on an exciting new online training program for the hair and beauty industry, Retailing Rockstar. The response to the launch has been phenomenal because there’s nothing like it anywhere in the world. Resisting the urge to keep...
Turning Clients into Advocates. Step One: Deciding Who.
In this five minute snippet of my most popular 60-minute keynote, Turning Clients into Advocates, I reveal why women are 5-10 times more likely than men to become walking, unpaid advertisements for your business. Tags: how to turn clients into advocates
Seven Ways to Motivate your Staff to Sell
My team and I have been working with a group of retailers these past few weeks, analysing their stores and identifying opportunities to improve their results. One of the common challenges across all six businesses (and categories as diverse as homewares, beauty,...
‘Customerisation’ … What it is and why your Business needs it.
You might imagine a gourmet burger made to order and delivered to your table by a friendly waitress on a wooden board would be the style of service at a hipster Bondi Beach Burger joint. But in fact it’s McDonald’s Castle Hill, in a move that’s set to revolutionise...
