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The gift of a major health scare.
Last Monday I went to see my GP about a pain in my back and shoulder that had recently spread to my ribs. I’d had the pain on and off for nearly a month and while my weekly massage helped, the pain relief was only temporary and I was waking up with chest pain and more...
Why dedicating a portion of your marketing budget to a Customer Experience Study Tour could be the best investment you’ll make.
I was recently running a full day workshop for 70 leading financial advisors. I dedicated the afternoon to innovation and one of the exercises I got them to work on was design their own hypothetical two-week customer experience study tour. The exercise produced some...
The explosion of the ‘kit economy’ and how you can be a part of it
When Betty Crocker introduced its first cake mix in 1947, the company was sure it would be an instant success. Instead of spending hours making a cake from scratch, consumers only had to rip to the top off the Betty Crocker cake mix package, add water and bake. The...
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WINGING IT
by Emma Isaacs
Emma Isaacs is a force of nature. She’s a serial entrepreneur and is best known as the Founder and Global CEO of Business Chicks, Australia’s largest community for women. I remember when I first got to know Emma many years ago at a luncheon. That night I sent her a...
The Power of Personal Perspective.
On Friday I was privileged to present the opening keynote at the Fernwood Fitness national conference. 300 passionate franchisees were in the room to hear the latest research and insights on today’s consumer – specifically their target customer, Australian women. I...
