Everything you do is Marketing

Everything you do is Marketing

I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room. Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me for my loyalty.  I made my way up to…

The Discomfort and Rewards of Innovation

The Discomfort and Rewards of Innovation

Earlier this month I was part of an experiment. It was risky and had it not worked, it would have been a train wreck. The client was the Professional Conference Organisers Association (PCOA). 300 of the country’s best professional conference organisers. A pretty risky audience to experiment on.  But taking the conference theme ‘Anything is…

Who is your muse?

Who is your muse?

In the late 1960’s, singer and actress Marianne Faithful became Mick Jagger’s muse. In the years that followed, the Rolling Stones released some of their most successful and iconic songs – Wild Horses, Sympathy for the Devil, You Can’t Always Get What You Want. Of course the concept of a muse is not confined to…

What’s your 3 x 3 x 3?

What’s your 3 x 3 x 3?

A few weeks ago I was in Bangkok, working with Hire a Hubby, one of the country’s fastest-growing franchise groups.  Over three days I presented a keynote, facilitated an interactive marketing workshop and hosted a best-practice panel — my favourite combination for a conference. During the workshop I got the ‘hubbies’ to calculate their ‘3 x…