Who is your muse?

Who is your muse?

In the late 1960’s, singer and actress Marianne Faithful became Mick Jagger’s muse. In the years that followed, the Rolling Stones released some of their most successful and iconic songs – Wild Horses, Sympathy for the Devil, You Can’t Always Get What You Want. Of course the concept of a muse is not confined to…

What’s your 3 x 3 x 3?

What’s your 3 x 3 x 3?

A few weeks ago I was in Bangkok, working with Hire a Hubby, one of the country’s fastest-growing franchise groups.  Over three days I presented a keynote, facilitated an interactive marketing workshop and hosted a best-practice panel — my favourite combination for a conference. During the workshop I got the ‘hubbies’ to calculate their ‘3 x…

Why a discount model can spell the end of a brand

Why a discount model can spell the end of a brand

When no-frills real estate brand Purple Bricks launched in Australia three years ago, they announced that they were going to provide a discount option for vendors and claim the position of the ‘Aldi of Real Estate.’ This statement should have raised alarm bells and was a hint that their view of the Australian real estate…

Why Collaborating is better than Competing – even with your Competitors.

Why Collaborating is better than Competing – even with your Competitors.

Right now the competition for a share of Australia’s charity dollar has never been greater. There are now more than 54,000 registered charities in Australia, all vying for a slice of the altruistic nature of the Australian public. We’re bombarded with not-for-profit events, initiatives and days to highlight and raise money for causes from everything…

Styling Shorehaven – A Collaboration that Demonstrates the Power of a ‘We’ versus ‘Me’ Marketing Approach

Styling Shorehaven – A Collaboration that Demonstrates the Power of a ‘We’ versus ‘Me’ Marketing Approach

Picture this – a leading prestige estate agent with a vacant waterfront home to sell, a leading interior stylist and a high-end homewares & lifestyle retailer. Three very different businesses with a similar target audience and a shared passion for innovative marketing. The result was ‘Styling Shorehaven’ – a carefully curated evening event that tapped…