What’s your 3 x 3 x 3?

What’s your 3 x 3 x 3?

A few weeks ago I was in Bangkok, working with Hire a Hubby, one of the country’s fastest-growing franchise groups.  Over three days I presented a keynote, facilitated an interactive marketing workshop and hosted a best-practice panel — my favourite combination for a conference. During the workshop I got the ‘hubbies’ to calculate their ‘3 x…

Why a discount model can spell the end of a brand

Why a discount model can spell the end of a brand

When no-frills real estate brand Purple Bricks launched in Australia three years ago, they announced that they were going to provide a discount option for vendors and claim the position of the ‘Aldi of Real Estate.’ This statement should have raised alarm bells and was a hint that their view of the Australian real estate…

Why Collaborating is better than Competing – even with your Competitors.

Why Collaborating is better than Competing – even with your Competitors.

Right now the competition for a share of Australia’s charity dollar has never been greater. There are now more than 54,000 registered charities in Australia, all vying for a slice of the altruistic nature of the Australian public. We’re bombarded with not-for-profit events, initiatives and days to highlight and raise money for causes from everything…

Styling Shorehaven – A Collaboration that Demonstrates the Power of a ‘We’ versus ‘Me’ Marketing Approach

Styling Shorehaven – A Collaboration that Demonstrates the Power of a ‘We’ versus ‘Me’ Marketing Approach

Picture this – a leading prestige estate agent with a vacant waterfront home to sell, a leading interior stylist and a high-end homewares & lifestyle retailer. Three very different businesses with a similar target audience and a shared passion for innovative marketing. The result was ‘Styling Shorehaven’ – a carefully curated evening event that tapped…

Vegans, you have a major marketing problem.

Vegans, you have a major marketing problem.

I still clearly remember the day as a child, at an aunt’s farm, that I saw a chicken being beheaded. I was about 10 and I was so traumatised that I didn’t eat chicken for months. Until then, I’d never really made the connection between cute fluffy baby chickens and the roast chicken that was…