Vegans, you have a major marketing problem.

Vegans, you have a major marketing problem.

I still clearly remember the day as a child, at an aunt’s farm, that I saw a chicken being beheaded. I was about 10 and I was so traumatised that I didn’t eat chicken for months. Until then, I’d never really made the connection between cute fluffy baby chickens and the roast chicken that was…

Pink Sheets and Milestone Marketing

Pink Sheets and Milestone Marketing

If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism.  I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced…

The gift of a major health scare.

The gift of a major health scare.

Last Monday I went to see my GP about a pain in my back and shoulder that had recently spread to my ribs. I’d had the pain on and off for nearly a month and while my weekly massage helped, the pain relief was only temporary and I was waking up with chest pain and more…

Why dedicating a portion of your marketing budget to a Customer Experience Study Tour could be the best investment you’ll make.

Why dedicating a portion of your marketing budget to a Customer Experience Study Tour could be the best investment you’ll make.

I was recently running a full day workshop for 70 leading financial advisors. I dedicated the afternoon to innovation and one of the exercises I got them to work on was design their own hypothetical two-week customer experience study tour. The exercise produced some surprising insights and learnings. The scenario I posed to the group…