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The simple question that yields $2,000 a day.
If you’re looking for a great example of a retail channel meeting the changing needs of consumers, look no further than your nearest petrol station. No longer simply an outlet for fuel, petrol stations are now at the pointy end of convenience shopping and as a result,...
What 8 Weeks in Hospital taught me about the Customer Experience
On the morning of Saturday, May 6, I woke around 7am and lay in bed, composing a mental checklist of everything I needed to do to prepare for my baby shower later that day. I’d recently hit my third trimester and after a difficult early pregnancy, I was excited to be...
Life Stage Marketing – it’s not just for wedding businesses, baby brands and divorce lawyers.
Facebook’s clever (and slightly creepy) algorithms have obviously worked out that I’m pregnant. In fact, Facebook knew I was pregnant well before I’d announced it publicly. And judging by the specificity of the products and services being marketed to me, Facebook has...
What the Census data release isn’t telling us about the ‘Average’ Australian
Yesterday the Australian Bureau of Statistics released their first insights from the 2016 Census, revealing a detailed profile on the ‘average’ Australian. And as an individual who ticks around 70% of these boxes, I feel well qualified to provide some commentary....
Want to be famous for your service? Start by making your customers the stars.
It’s been a busy few weeks of speaking for me and at 22 weeks pregnant, I’ve had to re-think my on-stage wardrobe a little. OK … a lot. In fact, not one of my usual speaking outfits fit me any more. So off to Myer I went a few Saturdays ago to explore some new...
