insights

Seven years ago I wrote a blog criticising vegan activists for their extreme protest in Melbourne’s CBD which brought the city to a standstill in peak hour and meant I nearly missed a speaking engagement. At the time I was looking purely at it through marketing lens...

Intuition refers to the ability to understand or know something instinctively, without the need for conscious reasoning or logical analysis. At least that’s how ChatGPT defines it. But most of us define intuition as an insight that comes from a gut feeling. I like to...

I was recently on a two-hour zoom meeting with several clients within the same organisation. It became apparent early on the call that they were all located in the same office but connecting from different rooms and cubicles, as none of the bigger meeting rooms were...

I was recently in a retailer and witnessed a young sales assistant helping a customer, who I estimate to be in her early 70’s. Not only did the retail worker overtly assume the woman was ‘shopping for her granddaughter’ (which she wasn’t – eek), she was borderline...

My grandmother used to have a saying. Well, she had many sayings, as many grandmothers do. But I think her most memorable was ‘start as you mean to continue’. In other words, put your best foot forward, start strong and confident and create a memorable first...