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Welcome to the ‘Anxiety Economy’ (and what it means for your business).
If you watched the Australian federal budget coverage last night, you witnessed one of the most spectacular election promise demolition derbies in recent memory. Treasurer Jim Chalmers took a blowtorch to capital gains tax, family trusts and any incentive to start or...
Why service-based businesses need to stop out-informing and out-performing.
On Thursday I had the privilege of delivering the closing keynote at the annual REIWA conference in Perth ... over 1,000 real estate professionals from across Western Australia. And while the market itself is firing right now, this is an industry facing disruption...
Are you marketing to the minority?
Last Friday night my husband Chris and I went out for Valentine’s Day. We booked one of our favourite restaurants. Beautiful setting, incredible food, and the kind of place where mains sit around the $50 mark and the experience is part of the occasion. It wasn’t a...
Why Customer Experience Is the Ultimate Sales Advantage in a Commoditised Market
Yesterday, I had the privilege of being the keynote speaker at the Henry Schein sales conference, speaking to 270 high-performance sales leaders who sell clinical equipment and consumables into the dental industry. Highly competitive. Highly price sensitive. Highly...
Just Because I’m Over 50 Doesn’t Mean I Want You to Say It in Your Ad.
Let’s talk about something marketers love and customers quietly hate. Age-based targeting. Before anyone misreads this, let me be clear. I am a firm believer in smart targeting and personalised offers. We live in a world of smart data, algorithms, and platforms that...
